"Interesting business cases.."
Westra: "At the end of 2011, we were in the middle of the crisis. The only way for us to survive was to scale up. The opportunity arose to buy the Utrecht restaurant De Rechtbank, but a hotel was attached to it (Court Hotel). So we took over right away and said to each other: 'We'll see what we're going to do with it.'
This is how it happened, since the hotels turned out to be an interesting business case (even in times of crisis), Hans Pieters and Paul Westra developed the first concepts in historic and unique traditional Utrecht buildings, Mother Goose (2014), Eye Hotel (2015), Malie Hotel (2017), The Hunfeld (2019). Pieters: "Our keywords are: Utrecht Center, historic, warm, homely and sustainable." In the meantime, the entrepreneurs are also working on the apartment business and are entering into a partnership with Havaa apartments, later Utrecht City Apartments and Hilversum City Apartments. The 'high-end' flex work location MalieGarage has also been completely renovated and has been part of the Utrecht City Concepts collection since 2019. Continue to develop concepts? "Yes, we will remain entrepreneurs."
Bron: Hospitality Management